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Argos (retailer)

*** Shopping-Tip: Argos (retailer)
{{Infobox_Company | company_name = Argos Stores Ltd| company_logo = | company_type = subsidiary of GUS (retailer) | company_slogan = "Don't shop for it, Argos it!"| foundation = 1973| location = Milton Keynes| key_people = Terry Duddy, Sara Wellar, Matt Nelson, Kyle Abell, Paul Furniss, Richard Tompkins (founder)| num_employees = circa 49,000| revenue = Sales - £3.652 billion (2005)| industry = Retailer| products = Consumer goods| homepage = http://www.argos.co.uk }} Argos is the largest general-goods retailer in the United Kingdom and Republic of Ireland with over 600 stores. Argos is unique amongst major retailers in the UK because its primary means of displaying goods to customers is via a catalogue. Customers can browse through the catalogue, select items to buy, pay for the items, and then collect the items from a counter in store a few minutes later.

History

Argos launched in July 1973 with 1000 members of staff to a strong start, taking over £1,000,000 by August. Argos was purchased by British American Tobacco in British American Tobacco in 1979_for a deal worth £32 million. The following year, Argos opened their now infamous Elizabeth Duke jewellery counter, and by 1982 were the UK's 4th biggest jewellery retailer. In 1984, Argos introduced the DTS/Comart system, an advanced retail computing system, bringing stores online for overnight polling of sales data. 1990 saw Argos demerging from BAT to form Argos Public limited company and Argos Direct, the home delivery arm of Argos launching. In Public limited company and Argos Direct, the home delivery arm of Argos launching. In 1993_the aging DTS/Comart system was replaced with the COBOL application AURA (Argos UNIX Retail Application). 2000 saw another re-organisation for Argos with the Argos Retail Group being formed following the purchase of the business by GUS plc, the introduction of white goods to the Argos Direct arm of the business and the Argos Card being launched.

Catalogues

Argos publishes catalogues twice a year (a Spring/Summer edition in January and an Autumn/Winter edition in July). The catalogues are constantly expanding, and current editions have well over 1000 pages. Each page of the catalogue contains photographs of items, along with a brief description of the item, the price (at the time the catalogue was printed), and a unique catalogue number. Catalogues are also backed up by seasonal sales flyers, offering Not In Catalogue lines and price reductions on existing deals. Other items are sometimes available in stores, such as ex-catalogue goods at reduced prices (especially after the launch of a new catalogue) and also in certain stores, Managers Specials lines, usually delivery goods returned unused by other customers.

Shopping in Argos

Traditionally, a customer will browse through the catalogue - either at the in-store browser points or at home with a catalogue, selecting items they wish to buy and writing down the catalogue numbers for those items. The customer then takes the shopping list of catalogue numbers to a till, where the cashier types them into the till, checks the stock levels, and sells the items, issuing the customer with a receipt. As soon as the items are sold, picking tickets are printed in the store's stockroom, and a member of staff picks the items from the shelves and takes them to the collection area in store. Meanwhile, the customer takes their receipt to the collection counter, and (sometimes after a few minutes' wait at busy times) is issued with their goods. Most stores have an automated "Call Forward" system in place, which issues customers with an order number and estimated collection time (based on the location on the stock room, however during busy times, tickets can be left for minutes before they are reached, making the timings inaccurate), and the customer is called forward to the collection counter automatically once the estimated collection time is reached, or sooner if staff override the system used touch screen keypads. Recent developments in many stores are Quick Pay kiosks; touchscreen terminals where customers can enter their own shopping list of catalogue numbers, pay by credit or debit card and be issued with a receipt without the intervention of a cashier. This system allows people to avoid the sometimes length till queues, however there are flaws with the Quick Pay system. The Quick Pay terminals do not use the in-store stock database for item descriptions and information, but instead use a separate database, linked to the website, meaning that all in-store promotions are not always known in the database. To ensure that stock is available when a customer arrives in store, they are encouraged to use the Check & Reserve service before going into store, either using the Argos website, telephone or text message service. This allows a customer to reserve stock until the end of the next working day, or order it into that store, depending on the store format. Customers who reserve items are issued with a reservation number, which is either presented to the cashier or entered into the Quick Pay terminal, where the customer pays for the goods as normal. Customers can also check stock in store using the Stock Checker terminals, saving them from queuing for items that may be out of stock. There are variants to this system - specifically the Elizabeth Duke jewellery counter, and also the customer view system - which allows for customers to see the goods prior to purchase. Also, Argos has a home delivery arm entitled Argos Direct, which allows delivery of most in-store items, and also a selection of larger goods in the catalogue which are delivery only; customers can order goods in-store (with the assistance of a cashier) or online for home delivery. Argos are currently trialling a new store system that allows Argos Direct orders to be placed from in-store terminals linked to the website.

Differences between Argos and traditional retailers

The method of shopping in Argos differs from most traditional British high street retailers. Many customers complain about the fact that they can't just pick up an item from the shelf, see it and pay for it in the same way as they can in traditional shops, and at peak trading times (the build-up to Christmas), queues at Argos collection counters can be very long. However, Argos' success shows that many customers are willing to put up with these drawbacks because of the advantages of shopping at Argos. Because most stock is held in stockrooms to which only staff have access, much more stock can be held per unit floor area than can be held in a traditional shop. Stock in Argos stockrooms is arranged to make most efficient use of the space - by range, as opposed to catalogue number order, meaning similar size items can be kept together, typically in 3 metre high racks with numbered aisles, bays and shelves for quick picking. In a traditional shop it must be displayed as to be appealing to the customer, however in Argos, as most customers shop from photographs of items in the catalogue or online. Argos often packages its goods in plain packaging or simple plastic bags, rather than smart packaging for shopfloor display. The fact that customers don't have direct access to most stock means that incidents of shoplifting and customers damaging stock are significantly reduced. This allows Argos stores to hold a wider variety of items in stock than a traditional retailer, and sell at lower prices than their competitors, who must invest in shopfloor displays and security systems. Only a small selection of available items are placed on public display. Most products on sale are merely illustrated in the catalogue, similar to the sort previously issued only by mail order companies. Laminated catalogues are placed on display in premises on a prime retail street open during normal shopping hours. By this means, floorpace requirements and overheads can be minimised and cost savings passed on to customers through keener pricing. Most of the goods are available tightly packed over the counter, but larger items might be delivered straight to the customer's home a few days after their order is placed. Thus storage costs can also be kept to a minimum. Although the atmosphere of their shops is basic and functional, the catalogue normally reveals product details way beyond those that might not be legible in a traditional shop with ample display space and - perhaps - poorly briefed sales staff. The catalogues are also used as a price guide before shopping expeditions, enabling a shortlist of competing brands to be compared away from the bustle of the high street and the persuasive chatter of a salesman.

Store formats

There are 3 main formats of Argos stores:

- Call & Collect - these stores hold very little stock, and specially order in products for collection by customers at a later date.

- Traditional stores (referred to as Ordered In) - these stores hold the traditional Argos range (over 17,500 lines) and the Extra range can be ordered in from the warehouse within 3 working days, typically (depending on stock availability)

- Extra stores (referred to as Stocked In) - These items hold the full range of stock in the catalogue, including the Extra range. The Extra range is approximately a third bigger than the traditional range, so most Extra stores tend to be in out of town retail parks, where more space is available at a lower cost.

Company information

In the financial year April 2003– March 2004, Argos had sales of over £3 billion. Argos was acquired by GUS (retailer) in GUS (retailer) in 1998,_and has its head office at the ARG Retail Centre of Excellence in Milton Keynes. Argos is part of the Argos Retail Group division of GUS, which also includes the Homebase DIY retailer. Argos used to own Argos Additions, but this is now owned by the Shop Direct Group and is known as Additions Direct. In June 2005, Argos purchased the Index (retailer) brand from Index (retailer) brand from Littlewoods but are not currently using it. They also purchased 33 former Index stores which were converted into Argos stores.

Controversies

Sunday trading

In 2001, Argos sparked a political controversy in which extended the legal right of employees to refuse Sunday working to include shopworkers in Scotland

Price fixing

In , Argos deny price fixing and are appealing the decision.

Related links

- GUS (retailer)

- Argos Card

- Argos Retail Group

- Service Merchandise

External links

- Argos website

- GUS plc website

*** Shopping-Tip: Argos (retailer)