Dictionary of Meaning

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W.A.R.? - What Are Records?

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W.A.R.? - What Are Records? is a Boulder, Colorado based independent record label founded in 1991 by former EMI A&R executive Rob Gordon. Gordon doctored an alternative to the traditional royalty deal, an arrangement whereby the artist receives the "variable profit� so coveted by labels, with W.A.R.? taking a fixed percentage fee. W.A.R.? and the artist mutually agree to marketing expenses (adjusted by sales plateaus) in order to create a responsible sustainable relationship. What Are Records? is currently developing a new arm of the label, called More Than Records.


Artists

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- Maceo Parker

- Stephen Lynch

- the innocence mission

- The Ocean Blue

- Lloyd Cole

- Sally Taylor

- Melissa Ferrick

- Glenn Tilbrook

- Tim Finn

- David Wilcox

- The Samples

See also

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- List of record labels

- List of independent record labels